https://www.ethanrechtschaffen.com/blog daily 0.75 2022-02-26 https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1513205549487-1GTFHH5S5A2E11NPXXTF/five-island-lobster2.jpg Thoughts https://www.ethanrechtschaffen.com/blog/2022/2/26/post-match-analysis-agencies-react-to-super-bowl-lvi-ads-little-black-book-1 monthly 0.5 2022-02-26 https://www.ethanrechtschaffen.com/blog/2022/2/26/what-do-ad-experts-expect-from-super-bowl-lvi-little-black-book monthly 0.5 2022-02-26 https://www.ethanrechtschaffen.com/blog/2019/11/5/how-to-brand-burnout monthly 0.5 2019-11-06 https://www.ethanrechtschaffen.com/blog/2018/11/2/squares-mobile-bet-is-european monthly 0.5 2018-12-09 https://www.ethanrechtschaffen.com/blog/2018/12/5/whats-the-internet-obsessed-with-today monthly 0.5 2018-12-05 https://www.ethanrechtschaffen.com/blog/2018/4/24/espns-is-lazy monthly 0.5 2018-04-26 https://www.ethanrechtschaffen.com/blog/2018/4/23/favorite-things-this-week-423-excess monthly 0.5 2018-04-23 https://www.ethanrechtschaffen.com/blog/2018/4/16/favorite-things-from-this-week-416 monthly 0.5 2018-04-17 https://www.ethanrechtschaffen.com/blog/2018/4/13/netflix-thinks-global-domination-is-funny-is-it monthly 0.5 2018-04-13 https://www.ethanrechtschaffen.com/blog/2018/4/12/can-the-mlb-keep-up monthly 0.5 2018-04-12 https://www.ethanrechtschaffen.com/blog/2018/4/6/see-it-on-the-biggest-screen-possible monthly 0.5 2018-04-07 https://www.ethanrechtschaffen.com/blog/2018/3/16/four-tet monthly 0.5 2018-03-16 https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1521226888661-U55500XIQKWBHCU5NGCL/IMG_5816-1.JPG Thoughts - Four Tet https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1521226978306-3P2WY917O3SSY23F0LNE/IMG_5829-1.JPG Thoughts - Four Tet https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1521226888865-UEQLGU447EQYLC8SPD3L/IMG_5821-2.JPG Thoughts - Four Tet https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1521226896565-NTKL9MKAWHCHRJXGHTR4/IMG_5822-1.JPG Thoughts - Four Tet https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1521226897706-ANCCZZ67M41923LPKZPY/IMG_5823-1.JPG Thoughts - Four Tet https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1521226916592-EANSPR7HWXV25B8I019Y/IMG_6694.jpeg Thoughts - Four Tet https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1521226916689-SDNQRP9QCCHXBY3IPT23/IMG_6719.jpeg Thoughts - Four Tet https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1521226942381-2BCK8UJMG70MC7DYB6II/IMG_6857.jpeg Thoughts - Four Tet https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1521226929815-S1U8P61VBADRLCBC2DZW/IMG_6922.jpeg Thoughts - Four Tet https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1521226950449-8SU5RAPN2OQM8U4DOH9X/IMG_6926.jpeg Thoughts - Four Tet https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1521226953755-WSOV7QJHU8NU54HQDW9B/IMG_6935.jpeg Thoughts - Four Tet https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1521227006760-9O3SJ11QSPFUGDCFU6DJ/IMG_5831-3.JPG Thoughts - Four Tet https://www.ethanrechtschaffen.com/blog/2018/2/26/shut-up-and-dribble monthly 0.5 2018-02-28 https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1519774766331-P6Z8DPI5RXIGN0T1SOIB/Screen+Shot+2018-02-27+at+3.35.37+PM.png Thoughts - NBey #2: Shut Up and Dribble https://www.reddit.com/r/warriors/comments/58k94i/hey_rwarriors_my_names_kevin/ https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1519775752245-XJ3SNGYTRLFVMXGM7FMT/JohnStewartUgh.gif Thoughts - NBey #2: Shut Up and Dribble https://www.ethanrechtschaffen.com/blog/2018/2/26/curling monthly 0.5 2018-02-26 https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1519675556583-M68L4R136AB62D631N4T/IMG_5766.JPG Thoughts - Curling https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1519675554163-W4VV9DO4Z6TZO98JCH1S/IMG_5767.JPG Thoughts - Curling https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1519675560588-AAZX4SFK83YEFZZ6Q183/IMG_5772.JPG Thoughts - Curling https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1519675560540-0H023OTC5IAJI1OG90DO/IMG_5773.JPG.jpeg Thoughts - Curling https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1519675671334-QK09WB9PPI6FDWOKU6WO/IMG_5769.JPG Thoughts - Curling https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1519675564722-TMTARGLT3AKEYDUXJCBE/IMG_5774.JPG.jpeg Thoughts - Curling https://www.ethanrechtschaffen.com/blog/2018/2/22/food-for-sport-the-aligning-of-americas-pastimes monthly 0.5 2018-02-24 https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1519427375617-WGNH2OMYBN84K3T5QKAV/landscape-1493931449-sunrise-dog-sarah-gish-1.jpeg Thoughts - Food for Sport: the Aligning of America's Pastimes Delish https://www.ethanrechtschaffen.com/blog/2018/2/21/meme-iverse-1 monthly 0.5 2018-02-23 https://www.ethanrechtschaffen.com/blog/2018/2/14/nbey-weirdness-vs-coolness monthly 0.5 2018-02-15 https://www.ethanrechtschaffen.com/blog/2018/2/11/favorite-things-from-last-week-211 monthly 0.5 2018-02-15 https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1518422294809-XQJV1XL2I5SE2QRXVPL1/XpBPqjh.jpg Thoughts - Favorite Things From (Last) Week 2/11 https://www.ethanrechtschaffen.com/blog/2018/2/8/jaromir-jager-bombs-for-new-york monthly 0.5 2018-02-15 https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1518125114540-0UIU0IVMQSRK6FN6AIA1/20dde3123dc7eca39139.jpg Thoughts - (Jaromir) Jager Bombs for New York https://www.ethanrechtschaffen.com/blog/2018/2/7/king-tuff-psycho-star monthly 0.5 2018-02-07 https://www.ethanrechtschaffen.com/blog/2018/1/19/favorite-things-from-this-week-119 monthly 0.5 2018-01-22 https://www.ethanrechtschaffen.com/blog/2018/1/18/tragedy-time-in-modern-advertising monthly 0.5 2018-01-19 https://www.ethanrechtschaffen.com/blog/2018/1/5/favorite-things-this-week-15 monthly 0.5 2018-01-06 https://www.ethanrechtschaffen.com/blog/2018/1/2/year-in-joy monthly 0.5 2018-01-05 https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1515113174903-Q7WM1WF7V943XENS8BES/distracted+bf.png Thoughts - Year in Joy "Distracted Boyfriend" lit up the meme-iverse this fall, with little explanation or social relevance. https://www.ethanrechtschaffen.com/blog/2017/12/27/sports-stuff monthly 0.5 2017-12-29 https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1514418924982-E5B6BQ26BH4FJRMDI70A/slack_imgs.jpg Thoughts - Sports Stuff https://www.ethanrechtschaffen.com/blog/2017/12/17/the-best-ad-i-saw-this-year monthly 0.5 2018-01-04 https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1513622781287-ODFHMK8UFN42AZJ02IN9/merlin_131292119_e4f10140-7c4d-4a32-9dc0-4303533e4cbb-master675.jpg Thoughts - Data and Creative Make the Best Campaign of 2017 https://www.ethanrechtschaffen.com/blog/2017/12/16/top-10-albums-of-2017 monthly 0.5 2017-12-17 https://www.ethanrechtschaffen.com/blog/tag/Music monthly 0.5 https://www.ethanrechtschaffen.com/blog/tag/Politics monthly 0.5 https://www.ethanrechtschaffen.com/blog/tag/Comedy monthly 0.5 https://www.ethanrechtschaffen.com/blog/tag/Movies monthly 0.5 https://www.ethanrechtschaffen.com/recent-projects daily 0.75 2021-03-22 https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1616377020043-VR68DV75FXFB8ZWY19TZ/07a01440f466c3fa94e3c139d0d9ac8f1b-alexei-hay-nyc-streets-lede.rhorizontal.w1100.jpg Work - BUSINESS AS (UN)USUAL Perhaps for the first time ever, we all share a cultural context. If we can predict how it will shift in the coming months (and years), and understand what it means for our customers, we can plan brand and business actions that will be culturally relevant in a new normal. https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1513206341641-3YOI057QXRKEGHUYUJQ2/1_EbaGj5Al_zlVQIgH2ZxunA.jpeg Work - THE RISE OF ESPORTS When people are dropping out of school to pursue careers in professional gaming, it's time for marketers to take a look. I recently took a deep dive into the gaming community. Between the unprecedented access and technological medium, players, fans, and brands can interact in ways never before seen in sports. So let's get on their level, speak their language, and embrace the 1-on-1 opportunity. Links: Forbes; WARC https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1516570110094-87SH53VO4HEKPQ2HOQO8/herbs.jpg Work - BUTCHER YOUR OWN DAMN BEEF San Francisco has a rich history of Mom and Pop butcher shops. But in a rapidly gentrifying, farm-to-table obsessed city, the traditional butcher shop was losing out to artisanal butchers. In order to give San Franciscans a real DIY experience, we transformed Heat into a pop-up butcher shop where guests learned the art of butchering under the tutelage of SF's oldest and best. And then we donated all the proceeds to charity. Links: The SF Egotist; 7x7 https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1513209026052-EKHSMV0WW9ZE4GOY4U1K/Amsterdam-2.jpg Work - THE MILLENNIAL PARADOX The struggle is real for millennials: their social media channels are flooded with lavish lifestyles and unattainable beauty. As a savvy generation, they all know how contrived this content is, yet can't help but strive to be like what they see on Instagram. For New Amsterdam Vodka, we investigated how a brand could help juggle the aspirational qualities of social media with the real life pursuit to be better. https://www.ethanrechtschaffen.com/contact daily 0.75 2023-12-22 https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/d4c81a9f-bc02-4ffb-9fcf-9bcb96e1f542/unnamed.jpeg ABOUT - "Cinema is a matter of what's in the frame and what's out." - Martin Scorsese Hi, I’m Ethan, A strategist with integrated experience throughout my career career, working in mix of disciplines, from brand strategy, advertising, digital, experiential, and influencer marketing. I’ve set strategy for some of the world’s foremost brands, including LEGO, Rémy Martin, Adobe, Kia, Pepsi, Sazerac, PNC, and many more. Like the icon Marty said, I’m always looking at what’s in the frame and what’s out: bringing fresh perspectives to craft original POVs; thinking laterally to create value for clients and audiences alike; translating uncertainty and making the mundane exciting; going beyond the expected to solve business problems, tap into culture and spark creative. My love of all things pop culture and the way the Internet moves has led clients to modern marketing strategies that tap into unexpected insights, speak to the current moment, harmonize data and creativity, and achieve creative excellence. At the office, I enjoy referencing obscure Internet minutiae, enthralling (or boring) colleagues with strategic theory, and mentoring diverse talent. Outside the office, I can be found watching old movies and Manchester United matches or building increasingly complex LEGO sets. Contact – etrex10@gmail.com https://www.ethanrechtschaffen.com/resume-1 daily 0.75 2018-02-26 https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1513468042082-EIS1KUTCL9SZVNC9VJV3/golden-gate_web.jpg Resume https://www.ethanrechtschaffen.com/kia-soul-turbo-launch daily 0.75 2021-07-02 https://www.ethanrechtschaffen.com/new-amsterdam-pour-your-soul-out daily 0.75 2021-07-02 https://www.ethanrechtschaffen.com/jack-in-the-box-food-truck-series daily 0.75 2021-07-02 https://www.ethanrechtschaffen.com/home daily 1.0 2023-12-22 https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1752764121863-HRHRLW20MAH2UTYBJ924/hq720.jpg Home - Arizona Cardinals: 18 Bars https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1752764203441-RSTUKWCTKWL6FAZHYL4T/1749134029397.jpg Home - Aperol Serves Up Summer https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1752763672132-Z3JRQ8VEHZGAI2HOI7RG/Bon-Bon-Bum-invites-everyone-hero.jpg Home - Bon Bon Bum: Suck at Something https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1703223158205-I7YSRDT2I9E9I3MIX7O0/Serena-Williams-Super-Bowl-Ad-Remy-Martin-01-020223-468d1ddb6ea54e54bbbbdda76912fde1.jpg Home - Rémy Martin Super Bowl https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1663354220082-SN1R5BKISL0GOMJV8EE9/RemyxUsher_AI_Bottle.jpg Home - Usher x 1738 A.I. Powered Limited Edition Bottle https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1640659795180-LSHCB2DZV7TBJU81IF6F/default-large.jpg Home - PNC Championship https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1625166201793-DFG5SSY13BZ993PTA6F3/maxresdefault.jpeg Home - LEGO Store: The Musical https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1625254145257-IJEWIK3CSB6Y70OS5CWZ/Screen+Shot+2021-07-02+at+3.28.35+PM.png Home - Adobe: Photoshop Express https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1616373676261-U3TTY4NMDJ8AKO7GH1ZO/960x0.jpg Home - LEGO: Kids Creative Studio https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1616374017124-60SMPL0SO0UXCFYX1UWE/zendesk-many-returns.jpeg Home - Zendesk: Champions of Many Happy Returns https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1616374676144-F98ZN0PXNEL2CHPIIHQS/water-wipes-still-0003.jpg Home - WaterWipes: Skin Obsessed https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1616374321940-U4AA69GKV008PGE401YG/Screenshot_2020-12-07_at_17.50.31.png Home - N26: Money In Motion https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1616374186697-Z9B8K2F5PUF2DRUVN8TZ/maxresdefault.jpg Home - Jack in the Box: Food Truck Series https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1616373843537-TABX0GYMDGXVLB2LANCM/7b98be26623cc8c67b1a1f1a93da84fb.jpg Home - Kia Niro: Hero's Journey https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1616374262042-C5RXTYNTKGZKUH7T73T6/s3-news-tmp-127306-screen_shot_2017-06-29_at_10.06.15_am--default--1280.png Home - Kia Soul Turbo Launch https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1616373767417-VQY8JZR2AUXBBOUG4LVN/drummerside-1496268046740-15-HR.jpg Home - New Amsterdam: Pour Your Soul Out https://www.ethanrechtschaffen.com/zendesk-champions-of-many-happy-returns daily 0.75 2021-07-02 https://www.ethanrechtschaffen.com/new-page-1 daily 0.75 2021-07-02 https://images.squarespace-cdn.com/content/v1/5a31aa6dfe54ef111f4679a0/1616378535010-SKGGYC0XS63E6ANX62PZ/Blog_Header.png N26: Money in Motion https://www.ethanrechtschaffen.com/waterwipes-skin-obsessed daily 0.75 2021-07-02 https://www.ethanrechtschaffen.com/kia-niro-heros-journey daily 0.75 2021-07-02 https://www.ethanrechtschaffen.com/lego-kids-creative-studio daily 0.75 2021-07-02 https://www.ethanrechtschaffen.com/lego-store-the-musical daily 0.75 2021-07-02 https://www.ethanrechtschaffen.com/adobe-photoshop-express daily 0.75 2021-07-02 https://www.ethanrechtschaffen.com/pnc-championship daily 0.75 2021-12-28 https://www.ethanrechtschaffen.com/remy-x-usher-ai daily 0.75 2022-09-19 https://www.ethanrechtschaffen.com/remy-serena daily 0.75 2023-12-22